Based in central Leicester at the iconic Freemans Common Wholesale market, supplying fresh fruit and vegetables across the East Midlands, Tony Toach and Son Ltd asked us to design a brochure website which would attractively showcase their quality produce and suitably represent their long established and highly regarded Leicester business.
We enjoyed several informative fact-finding meetings with the client at their site in Leicester, thoroughly researching the mechanics of their wholesale operation. Two things really stood out for us; Tony Toach & Son Ltd is a long established family business and the exceptionally high quality of their produce.
In order to suitably illustrate the quality, freshness and vibrancy of their produce, we recommended to Tony Toach & Son Ltd that they invest in extremely high resolution professional images and we sent along our commercial photographer – not sure Jerry was impressed with the 3.00am start though! It was also important to our client that we refresh the website as the seasons rotate with new images of produce. Meeting on site at our client’s wholesale base in Leicester to discuss what local produce and seasonal changes they want and making these changes ensures the website is always current and fresh.
We also wanted to incorporate information and images to reflect the very early beginnings of this long established Leicester family business which would reinforce the message that Tony Toach & Son Ltd is a solid, reliable business. Managing Director Justin Toach and his father and company founder, Tony Toach, both enjoyed this process very much, digging out old photographs and looking back on the company’s success over the years.
Justin and his father Tony have been delighted with the positive feedback they have received for the new website, and there is no doubt that the business is receiving plenty of new enquiries too!
17 The Lea