Social media can be a bit of a big beast to tackle, most companies know what it’s all about, all you have to do is just post some bits and bobs on Facebook every now and then right? Well not exactly. A lot of companies seem to find themselves creating a Facebook page, or Twitter account, linking it to their website and then doing absolutely nothing with it. This is quite possibly the worst thing you can do. It is so important to understand why you’re using social media for your company, and not just setting up a couple of pages because “that’s what everyone else is doing”
