Social media can be a bit of a big beast to tackle, most companies know what it’s all about, all you have to do is just post some bits and bobs on Facebook every now and then right? Well not exactly. A lot of companies seem to find themselves creating a Facebook page, or Twitter account, linking it to their website and then doing absolutely nothing with it. This is quite possibly the worst thing you can do. It is so important to understand why you’re using social media for your company, and not just setting up a couple of pages because “that’s what everyone else is doing”
Taking the plunge into social media marketing requires 3 things, it requires you to know why you want to start using social media, which social media outlet you think will best benefit your business, and most importantly you need to know what you hope to gain through using social media. If you’re a very niche business, it might not be worth your while posting all over Facebook, you might be better off talking to similar businesses on Linkedin’s groups. Similarly if you’re a consumer focussed business, it would make more sense to use Facebook to reach your target market as it is mainly used by consumers, and through its page system can help build brand loyalty.
Finally, the most important thing to consider when thinking of using social media to market your business is this: Consistency is king. If you aren’t consistent with your content, your page begins to look amateurish and sloppy. If a company starts a Facebook page, uses it for about a week and then gives up, what does that say about the way they do business? A half-baked attempt at using social media can have more harm than not having a page at all. So the most important things to take away from this article are as follows:
Make sure you have a clear understanding of why you’re using social media, and make sure you are consistent in your use of it. You don’t have to write masses of new content every day, but 2-3 posts a week for Facebook and 1-2 a day for Twitter are a great way to engage with customers, and drive revenue to your website.